Naoto the paoto

Naoto keeps it simple

OK. This one is kinda like Starck's low cost watch as well I think. Just a concept by Naoto Fukasawa. Its a sorta seamless watch with like a EL display on the fabric strap. I'm just a sucker for the vertical hour/minute display. Plus its like super ultra minimalist and I'm pretty sure the details in a real life production model of this watch would be to die for.